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I managed a talented team of Visual Merchandisers developing ideas and making them a reality in key areas of the store. I'd left Selfridges to pursue Freelance before all installations were finished, but I worked on the concepts and planning inline with the SHINE ON Christmas Campaign.



'So now is the time to shine, to distill our Christmas message into something dazzling, glittering, something wild and fun. This year we are not afraid to sparkle, we will unleash the hedonism, throw the most riotous party, dance to the freakiest vibes, dress in a kaleidoscope of glistening colours. Our stores will be transformed into a psychedelic riot of rainbow sparkles. We invite our customers to come together. To shine. One love, one light.

The party’s at ours..... And everyone’s invited.'


Creative Store Presentation Manager